Advantix, The MCx Provider®, announced today the enhancement and rebranding of its software-as-a-service Platform for connectivity and technology expense management customers. Formerly called Telecom Lifecycle Management (TLM), the more advanced platform is Grooov. These changes come at a time of growth and transformation for the company to deliver on its promise of providing the ultimate managed connectivity experience (MCx).

Advantix’s development team has implemented several updates that make it easier for customers to navigate and manage connectivity blended with TEM (telecom expense management) in Grooov. More functionality and features, as well as new standard and custom
reporting capabilities, have been added. There are also navigation and visual enhancements, real-time data on carrier switching, network uptime, and other measurables that produce an NOC-like experience in mobility.

“Our latest platform enhancements enable customers to optimize, manage and report on the entire service stack: SIM, device, usage, spend, carrier selection, location, and more,” explains Natasha Royer Coons, co-president of Advantix. “It’s a leap forward in connectivity management, and we feel these advancements warrant a brand-new identity for the platform. Everyone enjoys getting into the Grooov; a phrase also used when doing something easily, well, and enjoyable. Our mission is to reimagine the connected experience for the enterprise, and Grooov does just that.”

Advantix’s multi-carrier SmartSIM connectivity solutions have piqued the interest of enterprises worldwide, driving rapid adoption and growth for Advantix and catapulting it onto the prestigious Inc. 5000 list of fastest-growing companies. For more information about SmartSIM solutions and the Grooov tools supporting them, visit www.advantixsolutions.com.

About Advantix

Advantix is a managed connectivity experience provider (MCx) specializing in wireless enablement and enterprise expense management. The company provides cellular connectivity solutions supported by proprietary SaaS tools that make it easy to manage carriers and plans, visualize and control usage, locate SIM-enabled devices, and analyze network performance in real-time.