Advantix, a ScanSource company, the MCx Provider®, has named Genesis Lee vice president of connectivity experience and sales operations. Lee, an accomplished connectivity sales and customer service leader, will oversee and further develop a world-class connectivity experience for Advantix’s customers, partners, and sales team, ensuring it aligns with the corporate mission of reimagining the connected enterprise experience.
Lee, formerly the vice president of global customer experience at Allbound and the vice president of Channel Sales at KORE Wireless, launched a consultancy in 2023 to help startups and fast-growing companies optimize customer success initiatives and scale. Advantix jumped at the opportunity to work with Lee and be part of her entrepreneurial path. After many months of collaborating with the Advantix team, Lee agreed to join the company in an executive leadership position.
“After working with Advantix colleagues and getting to know them, I developed an affinity for everyone, their corporate culture and mission, and wanted to be a part of it,” said Lee. “I believe in this organization and its goal to provide the ultimate connectivity experience for enterprises. I’m thrilled and honored to lead this effort and participate in Advantix’s rapid expansion as a managed connectivity experience provider.”
In her new position, Lee will own the entire connectivity experience lifecycle, from pre-sales through implementation and onboarding until handoff to account management, driving a seamless and differentiated experience that sets Advantix apart in the market.
“Genesis brings a wealth of experience and expertise to our organization,” said Nathan Brown, co-president of Advantix. “She spent 17 years in sales, channel sales, and customer success, developing a deep understanding of cellular connectivity and complex business operations. She is energetic and engaging, firmly believes in the power of positivity, and nurtures a supportive and inclusive environment. She will be a terrific asset and contribute greatly to our team’s continued success.”
About Advantix
Advantix, a ScanSource company, is a managed connectivity experience provider (MCx) specializing in wireless enablement and enterprise expense management. The company provides cellular connectivity solutions supported by proprietary SaaS tools that make it easy to manage carriers and plans, visualize and control usage, locate SIM-enabled devices, and analyze network performance in real time.